Jellycat soft toys have become one of the most sought-after gift brands in the UK, and finding an official stockist is more important than ever. In mid-2025, Jellycat carried out a "brand elevation strategy" that saw roughly 100 independent UK retailers lose their stockist status overnight. That means not every shop that once sold Jellycat still does.
Below is a list of shops in Newcastle upon Tyne and the surrounding area where you can currently find genuine Jellycat plushies. Every entry includes a source link so you can check stock before you visit.
Newcastle City Centre
Fenwick Newcastle
Fenwick is the standout Jellycat destination in Newcastle and one of the best in the North East. This iconic department store on Northumberland Street (54.9748, -1.6133) has a dedicated Jellycat section on the third floor with an extensive range spanning Bashful animals, Amuseables, baby comforters, and seasonal collections. Fenwick has a dedicated Jellycat collection page on their website listing dozens of current products.
Fenwick's partnership with Jellycat goes beyond simply stocking the range. In November 2025, Fenwick exclusively launched the Amuseables Camellia Matcha Bubble Tea, a matcha-green character available in-store only at their Newcastle and Kingston branches. The store regularly promotes new Jellycat arrivals on their official social media channels. As a premium department store, Fenwick is exactly the kind of retail partner that Jellycat's brand elevation strategy is designed to support.
Address: 39 Northumberland Street, Newcastle upon Tyne, NE1 7AS
John Lewis Newcastle
John Lewis in Eldon Square (54.9745, -1.6155) is another reliable Jellycat stockist with an extensive range. As one of Jellycat's key national retail partners, the Newcastle store carries a wide selection across the baby and toy departments. John Lewis lists over 200 Jellycat products on their brand page, including the full Bashful Bunny range, Amuseables, and new seasonal releases.
A practical advantage of John Lewis is their Click & Collect service. You can check availability of specific Jellycat items at the Newcastle store on johnlewis.com before making the trip, which is useful if you're after a particular character.
Address: Eldon Square Shopping Centre, Newcastle upon Tyne, NE99 1AB
Waterstones Newcastle
Waterstones at Emerson Chambers on Blackett Street (54.9733, -1.6137) stocks a curated selection of Jellycat soft toys alongside their books. The chain has a dedicated Jellycat category on their website. Waterstones tends to focus on the more giftable end of the Jellycat range — bag charms, smaller Bashful animals, and book-and-toy gift sets.
The in-store range varies between branches, so it is worth using Click & Collect to check what the Newcastle store specifically has in stock, or calling the shop directly on 0191 261 7757.
Address: Emerson Chambers, Blackett Street, Newcastle upon Tyne, NE1 7JF
Scribbler
Scribbler on Grainger Street (54.9725, -1.6148) is a cards and gifts chain that stocks a curated range of Jellycat Amuseables and soft toys. They have a dedicated Jellycat collection on their website, focusing on the more giftable end of the range. The Newcastle store is at 140 Grainger Street, a minute's walk from Grey's Monument.
Address: 140 Grainger Street, Newcastle upon Tyne, NE1 5AF
Gateshead
Waterstones Metrocentre
The Waterstones branch in the Metrocentre's Upper Platinum Mall (54.9585, -1.6715) carries the same national Jellycat range as other Waterstones stores. If you are already at the Metrocentre, it is worth popping in to see what they have. The same caveat applies — the in-store selection may differ from the website, so call ahead on 0191 460 5910 if you are making a special trip for a specific Jellycat item.
Address: Unit 1.23A, Hollinside Road, Metrocentre, Gateshead, NE11 9YG
Ponteland
Carousel Gifts
Carousel Gifts on Broadway in Darras Hall (55.0477, -1.7445) is an independent gift shop that lists a Jellycat category on their website with around 50 products, including Bashful animals, Amuseables, and baby comforters. As an independent retailer, it is worth calling ahead on 01661 824 187 to confirm they are still receiving new Jellycat stock following the mid-2025 changes to Jellycat's stockist programme.
Address: 31 Broadway, Darras Hall, Ponteland, Newcastle upon Tyne, NE20 9PW
Tips for Jellycat Shopping in Newcastle
Start at Fenwick. The third-floor Jellycat section has the widest range in the area, including exclusive colourways and early access to seasonal launches. If they do not have what you are looking for, John Lewis in Eldon Square is a short walk away.
Check online first. Both Fenwick and John Lewis let you browse Jellycat stock online and check availability at the Newcastle store before visiting. This saves a wasted trip if you are after a specific character.
Be wary of unofficial sellers. With Jellycat's popularity has come a rise in counterfeit and unofficial resellers. Stick to the verified stockists listed above, and be cautious of third-party marketplace listings offering Jellycat at unusual prices.
Seasonal launches sell fast. Jellycat's Valentine's Day, Easter, and Christmas collections tend to sell out quickly at popular stockists. Fenwick often announces new launches on their social media channels, so follow them for early notice.
Sources & Useful Links
- Fenwick Jellycat Collection — Full range with online ordering
- John Lewis Jellycat Brand Page — Browse and check Click & Collect availability
- Waterstones Jellycat Category — Jellycat toys available online and in selected stores
- Scribbler Jellycat Collection — Jellycat Amuseables and gifts
- Carousel Gifts Jellycat — Independent stockist in Ponteland
- Jellycat Official Store Locator — Search by postcode for the latest official list
